Meet The Enlightened Eleven
The North America Jordan Women’s Collective is a group of badass women based in Los Angeles, Chicago, and New York changing the game.
Bianca Richards Licensed Esthetician, Content Creator
+ Social Media Manager, Allure Magazine – @bm.richards
Shayla Diaz Community basketball advocate,
Creator of Shayz Dayz Photography– @shayzdayz
Melissa Co Podcaster/Sales Manager/Photographer
Community Builder – @melissa.francesca
Women are trendsetters, innovators, and tastemakers, pushing the boundaries of fashion, and influencing the culture. The Jordan Brand successfully highlighted women with their inaugural Women’s Collective, curating a community of women trailblazers, all with a goal to push basketball culture forward.
Though the sneaker community has largely been ruled by men, the Jordan Brand’s Women’s Collective is placing the power in women’s hands, to create a more inclusive space for women. “I think this initiative means there can be space for us in basketball & sneaker culture,” said Isabelle Harrison, WNBA Athlete for the Chicago Sky. “For the longest, athleisure and sneakers belonged to men and it never was considered that women may want to wear it. Having the Jordan Women’s Collective finally puts us first and gives us the opportunity to influence the culture.”
The next phase of Jordan Brand’s Women’s Collective takes flight on March 30th, introducing multiple women who are amplifying sneaker culture in their respective communities. As a continuation of the inaugural Collective in 2022, select members of the new class were nominated by their predecessors, who proposed local, dynamic women they’re connected to. This year, the North America Jordan Women’s Collective is centered around 11 women based in Los Angeles, Chicago, and New York. WNBA legend and Houston Comets star Sheryl Swoopes said the initiative is important because “it allows women to have a voice in a very big, popular space that is primarily dominated by men, giving women an opportunity to not only have an impact on the sneaker game but making a difference along the way.”
The initiative is anchored by forward-thinking women who value community over competition, societal advancement and evolving the infamous Jumpman motif to represent a brand that is for, with, and by women.” Through the program, the Jordan Brand is redistributing opportunities, and empowering women who are reimagining the meaning of the Jordan legacy.
“The 2023 Jordan Women’s North America Collective represents the intentionality and will for progress that the Jordan Brand team leads with daily,” says Tonia Jones, Global VP and GM of Women's at Jordan Brand. “These women are incredible additions to the global Jordan Women’s Collective, and I look forward to the ways our team will jointly partner with them to continue expanding the presence and advancement of women in this industry.”
“The Jordan Women’s Collective is so exciting to me because we’re able to see Black and Brown women in major cities be able to show how important they are to basketball and sneaker culture in so many different ways,” said Jess Sims, Peloton instructor and ESPN College Game-day Host. “I love that you don’t have to be an athlete to participate and change the culture around sports. The Collective is made up of so many different women who bring such unique backgrounds, ideas, and perspectives to the table. Women are such an important driving force towards positive change in the streetwear community, and I’m happy that Jordan continues to champion and support these women to help move the culture forward to become a more inclusive space for everyone.”
This group of women were selected for embodying core values such as being authentic to basketball culture, being fearless with her craft, defying the odds within her path, having a commitment to their community, and understanding the responsibility to leave the world better than she found it.
Written by Shelby Stewart
Announcement Shoot Photographer Djeneba Aduayom