Meet The Enlightened Eleven 

Women are trendsetters, innovators, and tastemakers, pushing the boundaries of fashion, and influencing the culture. The Jordan Brand successfully highlighted women with their inaugural Women’s Collective, curating a community of women trailblazers, all with a goal to push basketball culture forward. 

Though the sneaker community has largely been ruled by men, the Jordan Brand’s Women’s Collective is placing the power in women’s hands, to create a more inclusive space for women. “I think this initiative means there can be space for us in basketball & sneaker culture,” said Isabelle Harrison, WNBA Athlete for the Chicago Sky. “For the longest, athleisure and sneakers belonged to men and it never was considered that women may want to wear it. Having the Jordan Women’s Collective finally puts us first and gives us the opportunity to influence the culture.”

The next phase of Jordan Brand’s Women’s Collective takes flight on March 30th, introducing multiple women who are amplifying sneaker culture in their respective communities. As a continuation of the inaugural Collective in 2022, select members of the new class were nominated by their predecessors, who proposed local, dynamic women they’re connected to. This year, the North America Jordan Women’s Collective is centered around 11 women based in Los Angeles, Chicago, and New York. WNBA legend and Houston Comets star Sheryl Swoopes said the initiative is important because “it allows women to have a voice in a very big, popular space that is primarily dominated by men, giving women an opportunity to not only have an impact on the sneaker game but making a difference along the way.” 

The initiative is anchored by forward-thinking women who value community over competition, societal advancement and evolving the infamous Jumpman motif to represent a brand that is for, with, and by women.” Through the program, the Jordan Brand is redistributing opportunities, and empowering women who are reimagining the meaning of the Jordan legacy.